The Fashion Industry Wants Women to Wear Bras Again

时尚界希望女性重新穿胸罩

Shíshàng jiè xīwàng nǚxìng chóngxīn chuān xiōngzhào

After nearly a decade of promoting comfort-first lingerie, the fashion industry is pushing women back toward structured, visible bras. In 2026, bras appeared as outerwear on runways in Paris, Milan, and New York, with designers calling the bra "the new shirt." When a fashion industry that once told women to be comfortable now tells them to be sexy again, is this empowerment — or just another way of selling women's bodies?

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Guòqù shí nián, shíshàng jiè yìzhí gàosù nǚxìng: "Shūshì zuì zhòngyào." Wú gāngquān xiōngzhào, sānjiǎobēi xiōngzhào hé bù chuān xiōngzhào, chéngwéi hěn duō niánqīng nǚxìng de xuǎnzé. Dànshì dào le èr líng èr liù nián, fēngxiàng biàn le. Zài Bālí, Mǐlán hé Niǔyuē de shízhuāngxiù shàng, xiōngzhào bú zài cáng zài yīfu lǐmiàn. Tā biànchéng le wàiyī de yí bùfen. Yǒu shèjìshī zhíjiē shuō: "Xiōngzhào jiùshì xīn de chènshān."

过去十年，时尚界一直告诉女性："舒适最重要。"无钢圈胸罩、三角杯胸罩和不穿胸罩，成为很多年轻女性的选择。但是到了2026年，风向变了。在巴黎、米兰和纽约的时装秀上，胸罩不再藏在衣服里面。它变成了外衣的一部分。有设计师直接说："胸罩就是新的衬衫。"

For the past decade, the fashion industry kept telling women: "Comfort is the most important thing." Wireless bras, triangle-cup bras, and going braless became the choice of many young women. But by 2026, the wind has changed. At fashion shows in Paris, Milan, and New York, bras are no longer hidden underneath clothing. They have become part of outerwear. One designer said directly: "The bra is the new shirt."

Zhè zhǒng biànhuà zài pǐnpái xiùchǎng shàng fēicháng míngxiǎn. Zài Mǐlán, Gǔchí de qiūdōng xìliè yòng le jǐnshēn mínǐqún hé fēicháng tiēshēn de lúnkuò, chuándá chū yí gè qīngxī de xìnhào: xìnggǎn de fēnggé huílái le. Pǔlādá de chūnxià xìliè bǎ zhòngdiǎn fàng zài xiōngzhào shàng, mótè chuānzhe zhuāngshì jīngměi de xiōngzhào dāpèi chángqún. Zài Niǔyuē, hěn duō pǐnpái ràng mótè bǎ xiōngzhào dāng shàngyī chuān, huòzhě ràng xiōngzhào de jiāndài lù chūlái. Wéimì yě zài shí gé liù nián zhīhòu chóngxīn jǔbàn le dàxíng shízhuāngxiù.

这种变化在品牌秀场上非常明显。在米兰，古驰的秋冬系列用了紧身迷你裙和非常贴身的轮廓，传达出一个清晰的信号：性感的风格回来了。普拉达的春夏系列把重点放在胸罩上，模特穿着装饰精美的胸罩搭配长裙。在纽约，很多品牌让模特把胸罩当上衣穿，或者让胸罩的肩带露出来。维密也在时隔六年之后重新举办了大型时装秀。

This change is very obvious on brand runways. In Milan, Gucci's autumn/winter collection used tight mini dresses and very form-fitting silhouettes, sending a clear signal: the sexy style is back. Prada's spring/summer collection focused on bras, with models wearing beautifully embellished bras paired with long skirts. In New York, many brands had models wear bras as tops, or let bra straps show. Victoria's Secret also held a large fashion show again after a six-year gap.